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P.Louise has announced that its cosmetics and skincare range will soon be available to buy on the high street, as the popular brand is set to launch in 36 Boots stores nationwide on Friday 29^th May 2026.

Boots customers will be able to get their hands on over 200 lines within the range, including hero products such as Rumour Base, Cheek of It Liquid Blush and Spoilt for Choice Cream Bronzer.

6 new products are also coming exclusively to Boots, including the P.Louise x Boots Bad B*tch Crystal Energy Lip Duo - Blue Raspberry & White Chocolate, P.Louise x Boots the Brow Balm and P.Louise x Boots the Sky’s The Limit Drinking Cup.

As part of the instore launch, customers will be able to immerse themselves within the brand as Boots will offer themed events, masterclasses and pick-n-mix areas where shoppers can test and swatch P.Louise products. P.Louise founder Paige Williams will also be delivering specialised training to the crew of Boots Beauty Specialists herself, emphasising her dedication to memorable customer experience.

Customers can join the waitlist now at Boots.com for exclusive early access and the chance to win prizes, including the opportunity to meet Williams.

The P.Louise collection will also soon be available to purchase online at Boots.com and on demand via Uber Eats from 31 Boots stores.

Williams comments: “Together with Boots we've been able to build something that feels nothing like traditional retail - with masterclasses and immersive shop-in-shop spaces.”

“Everything I've built has been for this community - they showed up for me from nothing, and I've always promised I'd find bigger and better ways to show up for them,” adds Williams.